Naturtint® is committed to delivering naturally better hair colourants and hair care treatments and has been at the forefront of reducing the amount of chemicals in hair products for the last 20 years.- Natural plant-based ingredients that nourish and protect your hair while providing vibrant, long lasting color. - Contains 97% organic ingredients. - Dermatologically tested. - Specially formulated for people who want a healthier way to color their hair. - It’s free of Ammonia that can damage hair and leave it dull, dry and brittle.